Develop your organizational culture and leadership  - TheJobNetwork

Develop your organizational culture and leadership - TheJobNetworkA critical task for any HR professional is to help ensure that their companys organizational culture and leadership accurately and effectively reflects its values, beliefs, and mission. How does your company fare in this critical area?In todays impossibly crowded business climate, having a clearly developed culture and identity is essential for an organization. According to Inc., Culture has always been important, but today, its becoming mora than just a buzzword. Culture is an important differentiator to set your company apart from the competition. Its also what attracts the right talent and brings in the right customers Plus, with more than 30% of the workforce now made up of Millennials,according to the Pew Research Center, culture is more important than ever. Millennials want to work for companies that share their same values. They want to feel like their work has a purpose and makes a difference. In short, they wa nt a good culture fit.With companies eager to rise above the noise in their respective industries and connect with their target audiences, all in an effort to be successful, a key piece of the puzzle is developing an organizational culture and presence thats transparent and elicits positive feelingsboth from within the company and from prospective customers. Inc. identifies four primary factors why this is so importantCulture builds brand identity.Your companys personality and how your organization is perceived by the world at large help form your brand identity. According to Inc., culture is what tells the world who you are as a brand. The more your audience understands and identifies with your brand, the more theyll want to buy from you. Everyone wants to feel like youre talking to them personally, and in order to do that, you have to establish a company vibe that people can relate to.Culture increases loyalty among employees.Do you want your companys employees to love coming to w ork each day and feel a loyalty toward helping fulfill your organizations mission (beyond their paychecks)? Of course you do, and the best way to make this happen is to help them connect with your companys core culture. According to Inc., Companies with a strong culture have employees who like the challenges of their job, get along well with their co-workers and enjoy the atmosphere of the workplace Culture gives employees a driving goal and purpose for what they do. It connects your leadership team with the rest of the employees and binds them with a set of shared beliefs. Your employees want to feel like they are contributing to something larger than themselves.